The people behind KBDB

Meet the Team

A different way of creating change.

Cass Cooper

Founder and Chief Strategy Officer

“The Chaos Whisperer”

Leads every diagnostic and sets the methodology behind each engagement. To Cass, chaos is information — and she built the firm's practice around decoding it.

Cass Cooper is a speaker, executive coach, and leadership strategist known as The Chaos Whisperer™. She founded Know Better Do Better in 2021 and brings more than 20 years of experience in sales, organizational development, and leadership. She previously worked at CRN, the technology channel publication, and has been featured by The Washington Post, Pax8, Microsoft, Cisco, and Out in Tech’s Leadership Institute.

Cass is an advisor to Empressa AI and holds a Master of Human Relations from the University of Oklahoma and a BA from DePaul University. Today, she works with nonprofit leadership teams on AI readiness: who approves AI use, how donor and client data is protected, and the communication that makes change stick.

Cassie Clayton

Chief Growth Officer

Builds systems, partnerships, and relationships that turn great work into sustainable growth. Cassie believes chaos is a puzzle, and puzzles are opportunities for solutions.

As Chief Growth Officer at Know Better Do Better, Cassie Clayton leads go-to-market and growth. Her work centers on systems, partnerships, and relationships that turn great work into sustainable growth.

Better Together

Between them, Cass and Cassie bring decades of experience across sales, leadership, and the technology market. They work with nonprofit leadership teams on the decisions that come before the AI tools.

Know Better Do Better Consulting & Coaching

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