Terms and Conditions

1. About These Terms and Who We Are

This website is operated by Know Better Do Better Consulting & Coaching ("KBDB", "we", "us"). These terms explain how you may use our website and how we handle personal data. Contact us at hello@knowbetterdobetter.co.

By using this website, you agree to these website terms. They do not replace a separate written agreement for our services or limit rights that cannot be excluded under applicable law.

2. Use of the Website

Use this website lawfully. Do not send unlawful, abusive, misleading, or infringing material; introduce malicious software; attempt unauthorized access; disrupt the website; or collect others' personal data without a lawful basis.

Unless stated otherwise, website content belongs to KBDB or its licensors. You may read and download it for your own reference. Do not republish, sell, or reuse it commercially without permission. Third-party names and marks remain their owners' property.

We aim to keep information accurate, but the website and its content are provided as available, without guarantees of accuracy, completeness, uninterrupted access, or fitness for a particular purpose. We may update or remove content.

To the extent permitted by law, KBDB is not liable for indirect or consequential loss arising from use of, or inability to use, this website. Nothing excludes liability for fraud, death or personal injury caused by negligence, or any liability or statutory right that cannot lawfully be excluded.

Third-party links, including booking and external diagnostic links, take you to services we do not control. Their own terms and privacy notices apply. A link is not a guarantee or endorsement of their content.

3. Services

Consulting, coaching, workshops, and keynotes are agreed separately in writing. Scope, fees, scheduling, cancellations, confidentiality, and any deliverables are governed by that agreement, not by website descriptions.

The AI diagnostic and website content are informational. Nothing on this site is legal, financial, or other professional advice. Use your own judgment and obtain advice from an appropriately qualified professional for decisions that require it. Website information does not promise a particular result.

4. Privacy and Data Protection (GDPR / UK GDPR)

KBDB is the data controller for personal data collected through this website. Where the GDPR or UK GDPR applies, the following explains our processing and your rights.

What We Collect

When you send an inquiry, we collect your name, email, organization if provided, message, inquiry type, and the page you submitted from. When you subscribe, we collect your first name if provided, email, and newsletter signup. We also receive basic technical data through hosting and the analytics described below, including device and browser information, page activity, and errors. Do not include sensitive personal data or information about other people unless it is necessary and you are authorized to share it.

Purposes and Lawful Bases

• Newsletter delivery uses your consent. You can withdraw it at any time.
• Responding to inquiries and discussing potential services uses our legitimate interests in communicating with people who contact us and, where relevant, steps taken at your request before entering a contract.
• Operating, securing, and understanding the website uses our legitimate interests in providing a reliable website, subject to your rights and any consent required by applicable law.
• We process records where needed to comply with legal obligations.

Processors, Recipients, and International Transfers

We use Kit for contact records and newsletter email, Lovable for hosting and inquiry email delivery, and Acuity Scheduling when you follow our booking link. These providers receive the information needed for their services. Newsletter signups go to Kit and do not send an inquiry notification. Inquiries may be stored in Kit and sent to our email inbox through Lovable. Booking information is provided directly to Acuity Scheduling under its own privacy notice. Authorized providers and advisers may also receive data where necessary to operate services or comply with law.

Providers may process data outside your country, including outside the EEA or UK. Where GDPR or UK GDPR applies, transfers require appropriate safeguards, such as an adequacy decision or approved standard contractual clauses with any necessary additional measures. Contact us for information about the safeguards applicable to your data.

Retention

We keep inquiries only as long as needed for the conversation, normally no longer than 24 months after our last contact. If an inquiry becomes a client relationship, relevant records are retained under the separate agreement and applicable legal requirements. We retain newsletter records until you unsubscribe or withdraw consent; a minimal suppression record may be retained to respect that choice. Legal obligations or an active dispute may require limited records to be kept longer. Analytics has the separate retention periods below.

Your Rights

Subject to applicable law and the circumstances of processing, you may request access, rectification, erasure, restriction, or portability of your personal data, and object to processing based on legitimate interests. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You may complain to your relevant data protection supervisory authority.

To exercise a right, email hello@knowbetterdobetter.co. We may request proportionate information to confirm your identity and will respond within the time required by applicable law, normally one month for GDPR requests.

We do not sell personal data or use it for solely automated decisions that produce legal or similarly significant effects. This website is not directed at children under 16. If you believe a child has provided personal data, contact us so we can review and remove it where appropriate.

5. Cookies and Analytics

The current website does not set cookies or use browser storage for its forms or cookie banner. The banner buttons only dismiss the notice for the current page; they do not save a preference or communicate a consent choice to analytics. No advertising pixels, sign-in system, or embedded booking widget are loaded by the current pages. External websites, including Acuity Scheduling, may set their own cookies when you visit them.

Lovable's visitor analytics is enabled for the published site; editor preview visits are not counted. With the current banner, clicks on buttons and links are recorded for every visitor. Page visits, time on page, page speed, and errors are also recorded for every visitor, without cookies and without identifying anyone.

It records pages visited, where visitors came from, their country, browser, operating system, device type, how long they stay, how fast pages load, errors, and button and link clicks. It uses no cookies, stores nothing on the visitor's device, does not keep IP addresses, and does not identify visitors. Detailed data is kept for 90 days and daily summaries for a year.

Lovable collects this data for us. Lovable's privacy policy (opens in a new tab) explains how it handles it. The site also reports technical errors to Lovable. Form details are processed as described in the privacy section; the cookie-free nature of analytics does not mean the site processes no personal data.

6. Newsletter

By selecting Subscribe, you consent to receive weekly technology news from KBDB by email. Each newsletter email includes an unsubscribe link. You can unsubscribe or withdraw consent at any time, including by emailing hello@knowbetterdobetter.co. Subscribing is not required to send an inquiry or book a conversation.

7. Changes to These Terms

We may update these terms and the privacy information as our website, services, or legal requirements change. The Last updated date identifies the current version. Material changes will be communicated where required by law. Changes do not override a separate written services agreement.

8. Governing Law

These website terms are governed by the laws applicable where KBDB is based, subject to any mandatory protections and rights that apply where you live. Nothing in these terms removes a right to use a court or regulator available under applicable law.

9. Contact

For questions about these terms, privacy, or your personal data, contact Know Better Do Better Consulting & Coaching at hello@knowbetterdobetter.co.